About us
A studio built around senior engineering judgement
Northform was founded in 2016 by engineers who were tired of watching good ideas fail on weak architecture and unclear delivery.
Mission
Help ambitious companies turn ideas into dependable software products that create measurable business value.
Vision
To be the engineering partner clients keep for a decade, not a vendor they replace after launch.
Philosophy
Design the smallest system that solves the problem, then evolve it with evidence from real usage.
Values
How we work day to day
Clarity over jargon
Plain explanations of technical trade-offs so non-technical stakeholders can decide confidently.
Own the outcome
We measure ourselves on adoption, performance and revenue impact, not on tickets closed.
Small, senior teams
Fewer people, more experience, shorter feedback loops and far less coordination overhead.
Leave it better
Documentation, tests and infrastructure that your team can take over at any point.
Team
The people accountable for your project
Leadership stays involved from first workshop to post-launch support.
Ana Petrova
Managing Director
Marcus Reid
Head of Engineering
Sofia Lindqvist
Principal Product Designer
Ravi Menon
Head of AI Engineering
Grace Adeyemi
Head of Cloud & DevOps
Tom Wexler
Delivery Director
Have a project in mind?
Tell us what you are building. You will get a technical point of view, an indicative budget and a delivery plan within two working days.